About me
In 2020, like many others, I found myself at a crossroads. With a background in graphic design, I had spent years shaping brands and visual identities. Stepping into public healthcare through Ara Manawa became a turning point — one that expanded my practice from visual communication into systems thinking and service transformation.
What began with creating visual tools to support communication and change evolved into leading qualitative research, facilitating co-design with clinicians, and testing critical policies and service interactions. The complexity of the health system stretched my thinking and deepened my interest in how design can clarify ambiguity, align diverse stakeholders, and enable practical change at scale.
Alongside this professional shift, I began learning about Te Ao Māori and Te Tiriti o Waitangi — perspectives that continue to shape how I approach equity, systems, and the role of design in public and organisational transformation.
While I still draw on my roots in visual craft, my work now centres on making complexity visible, strengthening design practice, and shaping services and systems that are thoughtful, implementable, and grounded in real-world constraints.