About me
In 2020, like many others, I found myself at a crossroads. With a background in graphic design, I’d spent years working on brands and visual identities—but stepping into the world of public healthcare through Ara Manawa marked a turning point.
What began with creating visual tools to support communication and change quickly evolved into leading qualitative research, co-designing with clinicians, and usability testing critical policies and forms. The complexity of the health system stretched my thinking and pulled me into the world of service design.
Alongside this professional shift, I began learning about Te Ao Māori and Te Tiriti o Waitangi—perspectives that continue to shape how I approach equity, systems, and design’s role in transformation.
While I still draw on my roots in visual design, my focus now is on making complexity visible and supporting meaningful change in services, systems, and policy.
With the recent upheaval and change happening in the health system, Ara Manawa has been disestablished so I’m looking for my next opportunity.