About me
I'm a designer who works at the intersection of visual craft and systems thinking, helping organisations make complexity visible, align diverse stakeholders, and design services that are thoughtful, implementable, and grounded in real-world constraints.
My background is in graphic design and brand, with 15 years across agency and in-house environments in the US and Aotearoa New Zealand. That foundation in visual communication became the entry point into something larger. As an original member of Ara Manawa, Health New Zealand's design and innovation studio, I helped shape the team's ways of working, project management systems, and design practice from the ground up, growing my work from visual tools and communication into qualitative research, co-design facilitation, and service and policy testing with clinicians, whānau, and frontline staff.
Working within New Zealand's bicultural context, shaped by Te Tiriti o Waitangi, the country's founding agreement between Māori and the Crown, taught me to design with communities rather than for them, and to treat cultural responsiveness and shared decision-making as core to good systems work, not optional additions. That grounding shapes everything I do.
I'm drawn to complex, high-stakes problems where design can do more than communicate, where it can clarify, align, and enable practical change at scale.